About

I am a data-driven, multi-disciplinary UX Product Designer with a diverse range of Design, Experimentation, Data, and Product experience.

  • Client-side and agency experience, with both B2C and B2B.

  • Full digital product development process experience (0 to 1 projects & post-MVP).

  • Both quantitative & qualitative research and analysis experience.

  • Fully capable “on-the-tools” in design, or managing a team of designers, researchers, & analysts.

  • Very comfortable in analytics tools, as well as gathering, analysing and presenting quant insights.

  • Very comfortable managing projects & scrum teams as a Product Manager role.

  • Technical understanding enabling me to bridge the gap between product & engineering teams.

I am an advocate of using experimentation as part of product development, not just as an optimisation method. I have vast experience in setting up and running an experimentation (AB testing, personalisation) program, having helped BOXT reach +£3.7 million revenue uplift purely from experimentation, between 2022 and 2025.

I love having side projects, whether that be in the digital space, or at home with DIY projects. In 2018 I built a wish list web app called Wantt, using NodeJS and MongoDB, after teaching myself to code. It currently has 21k registered users with 41k gifts listed.

AWARDS

UK Digital Growth - Best UX award (BOXT), 2023 | Checkout conversion optimisation - Team award

UK Dev Awards - CRO awards (BOXT), 2024 | Silver winner - Team award

RAR Digital Awards, 2015 - Won
Best Web Design; Nationwide Building Society