Hi I'm Nick 👋

UX Product Design, CRO & Growth Specialist

My work

About me

web - UX DESIGN, AB Testing, Analysis, PM

Anchoring Bias used to improve sales on PLP

Case study

web - UX DESIGN, AB Testing, Analysis

Checkout redesign unlocks huge performance 🚀

Case study

Web | App | Business Systems - UX/service DESIGN

Same day heating repairs 🔥

Case study

web - AB Testing, Analysis, PM

Solar Savings Calculator lean MVP ☀️

Case study

Web | App | Business Systems - UX/service DESIGN

Launching a Heating Repair Service 🚀

Case study

web | Business systems - UX/Service design

Designing Dashboards & Business Systems

Case study

web | App - UX Design

Vision Coach: An app to help Diabetic Macular Edema (DME) sufferers

Case study

Bayer Pharmaceuticals

Ways of working 💡

Skills I use to solve your business & customer needs

UX Research

Surveys, user testing, and feedback workshops give me vital qualitative data to work with.

UX Research

Surveys, user testing, and feedback workshops give me vital qualitative data to work with.

UX Design

I work on the architecture of your digital product. From user journey mapping to wireframes & prototypes.

Service Design

How journeys are connected & what do users experience at every touchpoint? How does X system talk to Y? What does the data look like? This is Systems-Thinking Design.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Service Design

How journeys are connected & what do users experience at every touchpoint? How does X system talk to Y? What does the data look like? This is Systems-Thinking Design.

UI Design

Bringing an experience to life with branding, interaction design, and animations.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UI Design

Bringing an experience to life with branding, interaction design, and animations.

Product Analytics

I use Product & UX Analytics tools to analyse how users are moving through journeys and where the pain points are.

Product Analytics

I use Product & UX Analytics tools to analyse how users are moving through journeys and where the pain points are.

Experimentation & CRO

I use Experimentation techniques such as AB testing, using real data to improve core KPIs and conversion rates.

Experimentation & CRO

I use Experimentation techniques such as AB testing, using real data to improve core KPIs and conversion rates.

My toolbox 🛠️

Here are just some of the main tools I use

Figma

UX/UI Design & Prototyping

Miro

Journey mapping & Service Design

Miro

Journey mapping & Service Design

UX Analytics

Contentsquare & Hotjar

UX Analytics

Contentsquare & Hotjar

Web Analytics

Google Analytics, Adobe Analytics, Mixpanel

Web Analytics

Google Analytics, Adobe Analytics, Mixpanel

AB
Testing

Experimentation tools

AB Tasty, Optimizely

AB
Testing

Experimentation tools

AB Tasty, Optimizely

Maze

Unmoderated testing

Maze

Unmoderated testing

Typeform

Surveys & MVPs

Typeform

Surveys & MVPs

JIRA

Product Management

JIRA

Product Management

Google Sheets

Analysing data

Google Sheets

Analysing data

Testimonials 💡

See what others have to say about me

Few experts in digital are able to bridge research, creative and technical consultancy skills as effortlessly as Nick. Adept at identifying creative opportunities, validating approaches and then designing and implementing solutions, Nick is a great leader to have on a team.

You should work with Nick, he's one of the good guys.

-James Hirst - COO Tyk.io

I worked with Nick on a project that was not only delivering product, but also significant cultural change, and under considerable pressure. From the get-go, he was a truly great team member. Leading the way on UX and tackling regular obstacles with problem-solving good humour. Being the right kind of challenge. Teaching me a thing or two along the way. The voice of good reason. And the mind with the ideas. Would I work with Nick again? Absolutely. Any team that gets Nick is a lucky team indeed.

-David Myatt - Lead Product Owner, PRS for Music

When I first met Nick, I was bowled over by the potential he represented and the genuine, open way he presented his work and his ambition. Since working with him, I haven't been disappointed by his drive, his passion and genuine care for ensuring he delivers what is needed. His client skills are fantastic and he is a genuine asset to any Agile team. I have no doubts he'll be spearheading his own startup in the very near future!

-Lola Oyelayo - Director Strategy & UX, Head

Had the pleasure of working with Nick on a number of projects and never a bad moment with him. Great design and business sensibility in everything he does, with excellent communication, presentation and client facing skills. He's an excellent team player and also able to lead.

-Leigh Brown - Senior Product Designer, Head